A while back Andrew shared a traffic driver email to my Facebook group, looking for feedback.

As I've said, traffic driver emails are the simplest, easiest, and fastest entry point to copywriting today. 

You can charge from $50 to $1,000 a pop. 

This means you can hit 6-figures per year writing just those short emails.

As a coach, I always encourage students to write at least 3 traffic driver emails a day...

...to build their copywriting muscle.

Anywho, today I wanna review Andrew's work and offer valuable feedback that can help anyone fine-tune their emails.

Here's what he wrote:

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Have you ever felt buried under the weight of developing an entire fantasy world? 

How can you create an entire history, including all the characters who shaped it? Where do you start?!

Scribe Forge uses real human psychology explained in simple terms. Then, these concepts are used to examine characters you’ll recognize from popular sci-fi and fantasy. Finally, you’ll apply...

As a beginner, you should accept almost any copy gig available. 

You will get exposure to multiple formats and niches...and eventually decide where to focus long-term.

But when you have a few projects under your belt? 

There's one type of client you should go after and ignore all the rest.

Those clients will bless you with 5-figure months, 6-figure years, and financial freedom.

I'm talking about clients who use direct response (D.R.) marketing.

D.R. marketing makes people take a specific action such as signing up for an email list or buying products and services.

D.R. savvy companies are aggressive testers who figure out what works...

...and double down on it. 

Over time, they make a lot of the green stuff while staying lean - aka, only hiring when it’s absolutely necessary.

And since they're lean, they can pay top dollar for copywriters.

How do you find those companies?

There are a few criteria to look for.

The first one is direct response verbiage on their...

 I love reading about old-school copywriters like Gary Halbert, Gary Bencivenga, and Eugene Schwartz. 

Not just because their copy was awesome...

...but because they all had a quality most copywriters today lack.

Lacking this quality keeps you stuck at $2,000-$3,000 months. 

It has nothing to do with writing. 

In fact, you can be a mediocre writer...

And still make $10,000/month or more with this.

Savvy business owners love copywriters who possess this quality.

Whenever you show that you have "it," you stand head and deltoids above people who write just copy.

What is this quality?

Being an offer strategist.

As I've said in the past, business owners always place you in a "bucket" when they talk to you. This bucket determines how much they'll pay you.

And if they view you as an offer strategist...

...they instantly put you in the "big bucks" bucket. 

Why?

Because great copy can only take a business so far. 

A so-so offer with great copy, will make a few...

 One of the principles I teach students is called copy velocity.

In other words...

How many words do you use to get your point across? 

The fewer words you use, the easier it is to hold people's attention. 

When you hold their attention, the more likely they are to whip out their credit cards and buy.

So how do you make your copy more velocious? 

(didn't know "velocious" was actually a word hahaha!) 

We'll use a free tool. 

Most copywriters know about it, yet stubbornly refuse to use it...

Its name?

* drum rolls * 

https://hemingwayapp.com/

Don't roll your eyes.

Chances are you're also aware of this tool.

But do you use it?

If not, it's a shame.

You should always edit with Hemingway since it lets you catch one of the worst writing habits in existence...

The use of passive voice.

Dave kicks the ball - that's active voice.

The ball got kicked by Dave...Dave was able to kick the ball...The ball was able to be kicked by Dave - that's passive voice.

...

One of my superpowers as a coach is to look at a piece of copy…

…and transform it from “meh” to “WOAH!”

How?

Whenever a line of copy feels flat and makes my eyes glaze over, I ask:

“If this was a movie scene, what would I be seeing?”

The reason this 11-word question works is because we think in pictures, not words.

When you create a picture in your reader’s head, your copy becomes more interesting…

People are more likely to reach the end of your message…

And when more people reach the end of your message conversions soar.

Let’s say you sell a skin-care product.

“Improve your looks” is a commonly used benefit that doesn’t mean much.

How about “reduce wrinkles”?

Or “wipe years off your face”? 

Or “your skin will radiate in as little as 30 minutes”? 

More visual and more powerful, right?

Now, try this yourself.

Find a piece of copy you...

Gary Bencivenga is one of the all-time great copywriters.

But many don't know that he was a mediocre copywriter for the first 10 years of his 40-year career. 

At one point, his copy chief told Gary that unless his next ad worked, they'd have to let him go.

To make things worse…

His next ad was selling a Frank Sinatra music club. 

Gary had been mainly writing book ads so he had no idea how to sell music. 

He also knew if he was fired, he'd have a hard time getting a job as a copywriter. 

Just like today, clients talked with each other back then...

And all advertising agencies would know Gary's copy was crap. 

He had a family to support and really needed the money but the odds were against him.

However…

With his back on the wall, he made a discovery that would change his trajectory as a copywriter forever. 

This discovery made him a control-beating machine that enjoyed 3 decades of non-stop wins.

And thanks to his discovery people like my...

To paraphrase a famous writing quote:

Copywriting is easy; you just open a vein and bleed

I love our craft but it's intimidating to beginners. 

Part of the problem is unrealistic expectations.

You don't have to start with a 10,000-word sales letter. 

(leave those beasts to guys like Stefan Georgi, Dan Ferrari, and yours truly for the time)

As a beginner, there's a simplest, easiest, and fastest entry point...

Traffic driver emails.

What are those?

Think punchy, 100 to 150-word emails.

Unlike a sales letter, they don't sell anything. 

So you don't have to create a logic skeleton, overcome objections, add 2-3 proof elements to each benefit you use, write emotional stories, or any of that jazz.

They have one goal...

Make you click a link.

Starting price for those bad boys is $50-$100. 

But, if you're good and target the big dogs, you can get as much as $1,000 per email. 

I know copywriters who make 6-figures a year just from traffic driver emails. 

Not bad...

I love live events.

They're great for networking and closing business deals.

But...

Most copywriters who go to those events reek of an "I want gigs, give them to me!" attitude.

Unfortunately, it comes off needy and will result in LESS gigs.

Today, I’m going to show you something I call the double d's approach to charming clients.

D.D. or doctor's diagnosis is what all high-level copywriters do when they talk to prospective clients.

Essentially...

You approach conversations with clients first as a friend… then as a doctor who diagnoses a patient. 

Chit-chat first, make them laugh, and socialize. 

Then, ask specific questions that help you identify their problems and needs. 

Finally, prescribe a solution. 

Let's see an example, shall we?

Hey man, my name is Ning. What's yours?

Nice to meet you, Ning. I'm Joe.

Nice to meet you, Joe. So, what brings you here?

I have a few offers and want to scale them on cold traffic.

Oh man, takes balls to tackle cold...

Don't worry - there are no NSFW pics here.

"Throw your copywriting d1ck on the table" is an expression I use when I teach client outreach to students.

See, most copywriters have no clue how to message a new client.

They see a gig on a job board, hastily put together a lame message, and hope the client responds. 

But...

That's what 99 out of 100 copywriters do.  

Result? 

They don't stand out. 

The client ignores them.

And they miss out on a lot of jobs.

I don't want this for you. 

That's why today we'll fix your client outreach with Ning’s “proprietary” T.Y.C.D.OT.T. method.

Here's a cool story to set the stage:

Back in April, an old client asked me to write a sales letter for them.

We hopped on a call and I quoted them $30,000.

They didn't blink so I knew my price was within their budget. 

They said they'll message me when they were ready and we hang up.

Six days later they messaged me.

But they weren't ready to pay me.

Instead,...

Just like salt can make a dish go from "blah" to "YUMMY"...

...there are 3 ingredients you can sprinkle your copy with that will make it go from "ARGH this thing bombed" to "HOT DAMN! Look at all those sales!"

Interested? 

Here's what I want you to do:

Go on Reddit (reddit.com) and find a subreddit where your prospects talk about their problem. 

Let's say you sell to women who want to lose weight. 

One of the most active subreddits for this market is https://reddit.com/r/loseit 

It has 3,400,000 members who post and comment daily. Sweet.

Next...

Pay attention to posts that have high "upvotes" and a ton of comments. 

Those are the ones that the most people resonate with.

Your job is to look for the following copy ingredients:

1. common challenges
   
2. specific language patterns
   
3. interesting stories your prospect uses to talk about their problem

Take for example this beauty of a post: 

I’m still fat but I look so good! I’m so proud of myself. I...